Big Ideas, Real Impact.
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Big Ideas, Real Impact. 〰️
Q: What is Evolve Lactation Media?
Evolve Lactation Media is an independent media platform for lactation care providers, published by Christine Staricka, IBCLC on Substack. It features daily Practice Notes, in-depth articles on lactation science and professional ethics, the Evolve Lactation Podcast (available in audio and on YouTube), and accessible research commentary.
Evolve Lactation Media does not accept sponsorships or funding from formula companies, pump manufacturers, or any other makers or sellers of products which directly impact the process of lactation.
Q: What is a Lactation Practice Note?
A Lactation Practice Note is a short daily reflection or actionable brief written by Christine Staricka for lactation care providers. Each one explores a clinical scenario, a piece of research, an ethical question, or a practical insight from the field. Lactation Practice Notes are designed to be read in a few minutes and are available to paid subscribers.
Q: Why doesn't Evolve Lactation Media accept industry sponsorships?
Evolve Lactation Media was founded on the principle that lactation education and care should be free from commercial influence. Formula companies and pump manufacturers have a long history of using sponsorships and promotional relationships to shape clinical practice, influence people, and normalize product-centered care. Refusing those relationships is not just a policy — it's the foundation of the platform's credibility and independence.
Independent. Evidence-Based. Practitioner-Focused.
Evolve Lactation Media is my editorially independent media platform for lactation care providers. You'll find it on Substack, and it's where I do my most substantive work.
I created Evolve Lactation Media because the lactation field needs a space for honest, rigorous conversation — one that isn't shaped by formula company partnerships, pump brand sponsorships, or industry influence. Everything published here is independent, and that's non-negotiable.
What you'll find there:
Practice Notes — Daily short-form reflections on clinical practice, research, and the realities of working in lactation. Available to paid subscribers.
In-Depth Articles — Longer-form writing on lactation science, advocacy, ethics, and professional development.
The Evolve Lactation Podcast — Conversations with IBCLCs and perinatal health professionals, plus solo episodes. Available in audio and video on YouTube.
Research Commentary — Accessible breakdowns of current lactation research, including what it means for your practice.
Why subscribe? If you're a lactation care provider who wants to think more deeply about your work — who wants clinical wisdom, ethical grounding, and a community of like-minded professionals — this is the place.
{Free and Paid Options Available}
Frequently Asked Questions About Evolve Lactation Media
Q: How do I subscribe?
You can subscribe to Evolve Lactation Media at https://ibclcinca.substack.com/welcome.
Free and paid options are available. Paid subscribers receive daily Practice Notes in addition to all free content.
Q: Who is Evolve Lactation Media for?
Evolve Lactation Media is for practicing IBCLCs, aspiring lactation consultants, nurses, midwives, doulas, and other perinatal health professionals who want to deepen their clinical knowledge, stay current with research, and engage with a community of like-minded practitioners.
Free content is also accessible for families who want to understand breastfeeding from a physiologically- grounded perspective.
Q: What is the difference between the free and paid subscription?
Free subscribers receive access to in-depth articles, podcast episodes, and selected content published on Evolve Lactation Media. Paid subscribers additionally receive daily Practice Notes. Both tiers are available through Substack.
Q: How is Evolve Lactation Media different from other lactation education resources?
Evolve Lactation Media is editorially independent, publishes daily clinical content through Practice Notes, integrates public health and ethical frameworks alongside clinical education, and is written by an IBCLC with 25 years of experience who has no financial relationships with formula or pump companies. It is designed for practitioners who want to think deeply about their work — not just consume content.