The earliest hours of breastfeeding can feel hopelessly medicalized — hospitals that claim to "support" breastfeeding while undermining it at every turn, healthcare providers who doubt breastfeeding by default, and a culture that has lost its faith in the process. Evolving the Modern Breastfeeding Experience is a breath of fresh air.

Written for lactation care providers and the clinicians who work alongside them, this book introduces The First 100 Hours® framework — a mindset shift that will renew your confidence in breastfeeding as both important and achievable. Rather than focusing on products and interventions, it brings the focus back to physiology, process, and the kind of care that actually makes a difference for families.

If you've ever felt the tension between what you know breastfeeding can be and what the healthcare system makes it, this book is for you.